via

[totient]

I picked up some Via instant coffee from Starbucks today to see what the fuss was about. While I was there, I also got a small brewed coffee. I haven't made the Via yet, but I can already report that Starbucks' claims in their marketing are plausible: you could totally mistake their coffee for instant.

Comments

[eccentrific.livejournal.com]

Let us know. I was wondering about that stuff....

Though to be honest, I can't think of anywhere I'm likely to be where I'd have fresh hot water but couldn't get coffee without only a little extra work. The places I'd really want instant coffee I also wouldn't have hot water.

[palmwiz.livejournal.com]

I'd say the difference between normal instant and this is about the difference between brewed and pressed. Maybe that's their secret?